Working for an extremely busy CEO who does a lot of domestic and international
travel, I spend a vast amount of my time planning, co-ordinating and organising
travel.
It is so crucially important that the planning process is thorough but even
more so, that the information my executive is going to rely on is clear,
concise and accurate. Turning up late, to the wrong address or not at all,
portrays a very poor image of the company to the client. And ultimately,
that rests in my hands.
But
really, it doesn't matter whether the trips are overnighters, road-shows,
international or domestic, the same amount of attention to detail in co-ordinating
and recording the schedule is required.
So I thought I would talk about working through some of the processes involved in planning and delivering a smooth experience for both you and your executive
Never Assume!
I guess if our job family had a "golden rule" it might be "Never Assume".
Don't rely on someone else taking care of the details for you, whether
you're planning travel or a meeting. You need to make sure you have thought
of and covered off the smallest and largest detail and either confirmed
it yourself, or confirmed it with someone else who you know will follow
through for you.
Compile a "Master" Itinerary
One of the first things I do, is create a MASTER itinerary from scratch:
it's my check list as I work. I collate all the various pieces of information,
including airline data, contact telephone numbers, names and addresses,
drivers details etc into this one reference source.
Train your Executive to rely on YOUR master schedule (after all, you've checked it and it's absolutely accurate - right?!). It avoids them having to flick through numerous sheets of paper for information.
Make sure your Master is clear, accurate and concise. Don't confuse your Exec with unnecessary volumes of detail or thousands of bits of useless information. Reference any attachments where appropriate ie briefing notes, speech notes. Include booking reference numbers, phone numbers.
I try to think about "if I was going to that meeting, what information would I need to get me there? What if I couldn't find the person I was looking for?" I would want the building name, the floor number and the person's telephone number. Easy - provide that information in the itinerary.
Do it in Writing: It's your Confirmation
Make meeting and booking requests by email or fax. It's confirmation for
both you and the service provider of the exact detail and avoids "assumptions" or "I
didn't know". This includes flights and hotels; drivers and invitations
or meeting requests.
Briefing Notes
Be clear about the materials your Exec requires: do they want briefing
notes on the company and existing relationship if any? Biographies of
external attendees are very helpful and you can usually source these
from the web. For lunches or dinners guest lists and a seating plan are
also helpful and appreciated.
When you are sourcing briefing information, be consistent about what you ask for. Design a briefing note template which you can email with your request, to your teams to complete. Make sure you specify the date by which you require briefing materials - I usually make the deadline midday 3 days prior to the date of travel. This gives your Exec time to pre-read and make any comment or ask any questions. Ask the team preparing briefing notes to include any "hot issues" or topics that could arise in the meeting.
Be Responsible for Making Sure
Don't "assume" someone else has taken care of your arrangements
Don't assume "it'll be right". One day, it won't!
International Etiquette & Protocol
Time Zones & Climate
Include a hard copy of relevant time zones or create a desktop link to
a time zone site - there are great time zone planning tools available
on the internet. Keep a chart at your desk and know what time of the
day your Exec is likely to call Let your Exec know what climate to pack
for ! A small amount of local currency is also appreciated.
Road Shows: when your Exec's Schedule is Co-ordinated Elsewhere
If you don't have control of co-ordinating the itinerary (ie. Investor
Relations roadshows are usually co-ordinated externally) agree well in
advance, exactly who takes responsibility for what:
Looking after your Executive, the Company and the Client
Executive:
Company:
The accuracy of your arrangements and itinerary are crucial. The Company
looks unprofessional when it's Executives arrive late, on the wrong day
or at the wrong venue !
Clients:
Give clients enough access to your Exec but make sure the meeting will
be relevant. Decline inappropriate meeting or function requests politely
(and in writing)
Communicating:
Communicating with Email:
Not all Executives have moved into the Technology age with ease. Some prefer
not to access their own email which creates a whole new set of challenges
for you. However, if your Exec does log in, try to establish:
Communicating without Email:
If email is not an option, request a fax machine be installed in your Exec's
hotel room. Re-check the allocated number before they check-in and ALWAYS
TEST the number before transmitting (don't assume the number given to
you by the desk necessarily corresponds to the machine in the room!).
Send through a TEST page and ask your Exec to confirm receipt. Once this
has occurred you can happily fax away.
It's good practice to sequentially number each fax and the pages ie 1:20 (fax number 1, with 20 pages). When your Exec returns with a pile of jumbled pages, you can easily sort them back in order.
It is also a good idea to keep aside the pages to which you need quick response so you can discuss when your Exec calls.
If your Exec will be accessing a remote office, let your 'Friend' know the fax is coming - ask for confirmation of delivery.
You can also fax through to most airport lounges. However, call in advance to recheck the number and notify the desk the fax is coming and how many long it is.
Anticipate:
'Anticipation' would have to be one of the most fundamental skills a PA/EA
needs to utilise. It is essential that you know what's about to happen
and get yourself into that headspace. Anticipating means you can predict
and prevent or fix problems, before your Exec is inconvenienced.
For example, if your Exec is speaking or presenting at an external function, you need to know:
2.00 AM stranded at an airport - no driver; no hotel booking your Exec DOESN'T CARE WHOSE FAULT IT IS - you're the one on the other end of the line IT'S YOUR FAULT!
Continue to Manage the Office:
Down Time:
It's important you use the 'down time' to recharge your batteries ie. catch
up on your paperwork and schedule that dentist appointment ! Come in
late, have lunch with the girls and leave early !
However you also need to structure your hours around your Exec's travelling time zones. Be aware of when they are likely to want to call you and be available.
You need to stay Alert and Connected: after all, you are 'Base Camp'
It's also good practice to update your Exec AND your office buddies of your intended absences. If necessary, divert your phones and check your emails.
Diary Management:
Clear your Exec's diary the day before departure. Keep the day as free as possible to give them plenty of time to catch up on last minute and important issues. Also, try to ensure nothing goes into the diary on the morning of return (or the day if possible).
Heavily prioritise the order of meetings that do go in following a big trip (ie. no regular catch ups or committee meetings etc).
Try to prioritise the in-tray and paperwork. Only send home the top priority
stuff - urgent at top of pile; less urgent prioritise for Monday HOT
TIPS!