Resources and Information: Executive PAs, Secretaries, Administrators & Office Managers
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- Surveys have shown that readers pay attention up to 82% longer when colour is incorporated into a document.
- Colour captures the reader's attention, while adding visual emphasis and a professional appearance - and importantly, helps differentiate documents and your company's image from competitors (1).
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- Colours, images and typefaces can also be used to help organise items such as papers, files and CDs.
- You can easily create sections and indicators with different colours and even images.
- For example, how about making CD case or carry cover inserts using interesting typefaces, colours and pictures?
» Get a CD sticker template
Remember, images in documents really attract people's attention. Stand out from the crowd with colour!
1. Data sources: Colour for Impact, Jan V. White, 1996; The Persuasive Properties of Colour, Robert E. Green, Marketing Communications; USA Today, Wharton Business School, Case & Company, Management Consultants; Bureau of Advertising, Colour in Newspaper Advertising; What works in Direct Marketing.