Always ask about room for growth! That's about the only thing I can think I'd like to add.

- Melissa

This is what I think a marketing director should be doing... if there isn't a marketing department.

- analyzing market to make sure the present marketing campaign is reaching the correct audience
- take care of all advertising buys and maier programs
- create information kits for potential clients
- create promotions to drive business
- go to chamber meetings and meet with other people in the industry
- READ TRADE NEWS!
- spend time with sales people and REALLY learn the product. In my opinion, the best way to learn the product is to spend time with the people who have to actually SELL it. Its difficult to market a product that you don't know EVERYTHING about. Maybe schedule him on some sales calls?
- network! network! network!
- create a marketing PLAN for the company including forecasted dates for his success
- track marketing trends in your category
- track expenditures related to marketing
- track ROI (retrun on investment)

I'll probably think of more later....

- Melissa

I agree too... tell the boss what's going on. Earl may eventually say that you never spoke to him about it to cover his butt. Better to jump the gun and keep that building safe. If someone hurts themselves in the vacant building, they can most likely sue your company, even if they were in there illegally.

You know what? When things get crazy, I start taking notes in my outlook. I don't know how many of you use Outlook for your e-mail and calendar, etc. I find it to be the BEST tool, and I am just sad that I don't have it at home on my mac. You can make notes in the calendar and I started using it as a journal, rather than a calendar.