Message #31551

[msmarieh]

Well I agree with you on the concept of marketing directors and what they should be doing. In my opinion, marketing people should be creating brochures, presentations, giveaways, promotions, etc. They should also be tracking advertising campaigns to determine ROI. They should be attending trade shows, speaking at local association or other appropriate meetings, and otherwise getting the word out. They should be working with the media to try to get the most exposure for your company. The website certainly falls under their area in many companies.

However... I am curious as to who he reports to? I would think (no offense intended here) that it wouldn't be your job to either oversee him or to supervise his job description. I would also think that he might be quite averse to having *you* be the one to attempt to give him direction rather than his boss. You might consider talking to your boss for direction with this particular situation, but I would be cautious of going off on  your own to solve the problem, as it may backfire on you.

Marie