I CAN sympathize with them. I have been in a video store with large signs designating each section and STILL heard customers ask the clerk where the new releases are located. Answer: Over there under the sign which says "NEW RELEASES" in big letters.

When dealing with the general public, logic and common sense are often out the window.

However, I don't agree that aromas are the answer. The answer is just to continue to answer these repetitive questions. It comes with the job.