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countrigal
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« on: September 24, 2002, 05:38:52 pm » |
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No job description per se, but you're definitely on the right trail. He should be doing cost analysis to see if y'all are getting your money's worth through the various ways of marketing your company. Did you only get 3 deals off of the yellow page ad? Maybe instead of paying for it, you should take a billboard? Stuff like that is what he should be doing. Shmoozing the folks who might need your company. Sales sell the product... marketing sells the company. he should also be looking into possible new ways of marketing the company... should you look overseas? Maybe there are companies overseas who would hire you to build their soon-to-be new US plants, if they but knew who you are. His should definitely be an active position... hopefully someone out here will have a PD of some sort they could get to you.
CountriGal
Deskdemon Editorial Board Member
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